Job Description

Digital Marketing Manager (Part-Time)

Location: Cardiff (Hybrid – with parking available)
Salary: £55,000 pro rata
Hours: Approx. 20 hours per week across 3-4 days (flexible working pattern)

CPS Group are working with a growing software business that is entering an exciting period of expansion and is looking for an experienced Digital Marketing Manager to join the team on a part-time basis.

This is a fantastic opportunity for a hands-on marketing professional who enjoys taking ownership and delivering meaningful campaigns. Working closely with the leadership team, you will be responsible for managing the full marketing lifecycle — from developing campaigns and content through to execution, reporting and continuous improvement.

The role offers excellent flexibility, with around 20 hours per week required across 3-4 days. The business is open to discussing a working pattern that fits around your commitments, including shorter working days.

You’ll join an ambitious SME delivering bespoke software solutions and platforms across a range of sectors including public sector, local government, housing associations and commercial organisations.

What you’ll be doing:

• Own and deliver end-to-end marketing campaigns, from planning through to execution and reporting
• Translate commercial objectives and sales messaging into effective marketing activity
• Develop targeted campaigns across email, LinkedIn, SEO, paid search, social media and events
• Create engaging content including case studies, landing pages, sector content and outreach campaigns
• Simplify complex software propositions into clear, compelling messaging
• Work closely with sales, product and technical teams to support opportunities and generate pipeline
• Manage the marketing calendar across brand, content and campaign activity
• Monitor performance data, market feedback and competitor activity to refine campaigns
• Provide clear reporting on marketing activity and its impact on business growth

What we’re looking for:

• Proven experience in a B2B marketing role, ideally within technology, SaaS, software or technical consultancy environments
• Experience owning and delivering marketing campaigns end-to-end
• Strong understanding of digital marketing channels including SEO, paid search, LinkedIn, email marketing and content creation
• Excellent copywriting skills with the ability to communicate complex products and services clearly
• Experience supporting sales teams and contributing to pipeline generation
• Strong project management skills with the ability to manage multiple priorities
• Commercially minded with a focus on delivering measurable results
• Experience marketing into public sector, housing or similar regulated environments would be highly beneficial

Contact: Zach Bennett - CPS Group